Start.io audiences
Users With Vehicle Purchase Intent
in Bakersfield
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 26.7% of those interested in purchasing a vehicle in Bakersfield are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
City
Bakersfield, California
Population
384,145
Area
148 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in Bakersfield
Age
55 years and above 26.7%
45-54 years 23.2%
35-44 years 17.1%
25-34 years 13.2%
18-24 years 19.7%
Gender
Male (52.3%)
Female (47.7%)
Household income
Less than $25,000 29.3%
$25,000 to $39,999 16.9%
$40,000 to $59,999 13.8%
$60,000 to $74,999 4.7%
$75,000 to $99,999 13.5%
$100,000 to $149,999 18.4%
$150,000 and above 3.3%
OS
Android (64.3%)
iOS (35.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy S23 Ultra
04 Samsung sm-s908u
05 Apple iphone
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Belo Garden
02 Cornell University
03 City Hall Park
04 Central Park
05 Civic Space
Updated: 07-2026