Start.io audiences
Users With Vehicle Purchase Intent
in Barcelona

overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 35.7% of those interested in purchasing a vehicle in Barcelona are in the 55+ age group. Gain more insights about this segment in the following charts.


Country
Spain
City
Barcelona
Population
1,620,343
Area
101 sq km

INSIGHTS ON Users With Vehicle Purchase Intent in Barcelona
Age
55 years and above 35.7%
45-54 years 14.1%
35-44 years 17.9%
25-34 years 14.2%
18-24 years 18.2%
Gender
Male (91.2%)
Female (8.8%)
OS
Android (94.9%)
iOS (5.1%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy A54 5G
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S22 Ultra
05 Samsung Galaxy A52s 5G
Leading carriers
01 Yoigo
02 Movistar
03 Orange
Updated: 07-2026