Start.io audiences
Users With Vehicle Purchase Intent
in Canada

overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 48.7% of those interested in purchasing a vehicle in Canada are in the 55+ age group. Gain more insights about this segment in the following charts.


Country
Canada
Population
37,411,047
Area
9,093,507 sq km

INSIGHTS ON Users With Vehicle Purchase Intent in Canada
Age
55 years and above 48.7%
45-54 years 13.3%
35-44 years 13.8%
25-34 years 10.2%
18-24 years 14%
Gender
Male (69.1%)
Female (30.9%)
OS
Android (60.7%)
iOS (39.3%)
Top devices
01 Samsung samsung+galaxy+a16+5g
02 Apple iphone1,1
03 Generic Android 6.0
04 Generic Android6.0
05 Samsung Galaxy S20 FE 5G
Leading carriers
01 Rogers Wireless
02 Fido
03 Freedom Mobile
Updated: 07-2026