Start.io audiences
Users With Vehicle Purchase Intent
in Germany
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 35.8% of those interested in purchasing a vehicle in Germany are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
Germany
Population
83,517,045
Area
348,672 sq km
INSIGHTS ON Users With Vehicle Purchase Intent in Germany
Age
55 years and above 35.8%
45-54 years 15%
35-44 years 9.6%
25-34 years 29.1%
18-24 years 10.5%
Gender
Male (86%)
Female (14%)
OS
Android (82.7%)
iOS (17.3%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S25 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S24
Leading carriers
01 Telekom
02 Vodafone
03 O2
Updated: 07-2026