Start.io audiences
Users With Vehicle Purchase Intent
in Houston
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 32.7% of those interested in purchasing a vehicle in Houston are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
United States
City
Houston, Texas
Population
2,320,268
Area
637 sq mi
INSIGHTS ON Users With Vehicle Purchase Intent in Houston
Age
55 years and above 32.7%
45-54 years 22.5%
35-44 years 16.8%
25-34 years 10.3%
18-24 years 17.7%
Gender
Male (53.4%)
Female (46.6%)
Household income
Less than $25,000 36%
$25,000 to $39,999 17.7%
$40,000 to $59,999 16%
$60,000 to $74,999 6.1%
$75,000 to $99,999 10.4%
$100,000 to $149,999 12.4%
$150,000 and above 1.5%
OS
Android (66.5%)
iOS (33.5%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Apple iPad1,1
04 Samsung Galaxy A14 5G
05 Samsung Galaxy A16 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Moritz Pech Family Park
02 West End Park
03 Timbergrove Manor Park
04 Burnett-Bayland Park
05 Mud 257 Park
Updated: 07-2026