Start.io audiences
Users With Vehicle Purchase Intent
in Iowa

overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 34.3% of those interested in purchasing a vehicle in Iowa are in the 55+ age group. Gain more insights about this segment in the following charts.


Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi

INSIGHTS ON Users With Vehicle Purchase Intent in Iowa
Age
55 years and above 34.3%
45-54 years 24%
35-44 years 14.7%
25-34 years 10.2%
18-24 years 16.7%
Gender
Male (45.3%)
Female (54.7%)
Household income
Less than $25,000 29%
$25,000 to $39,999 15.1%
$40,000 to $59,999 18.9%
$60,000 to $74,999 6%
$75,000 to $99,999 13.9%
$100,000 to $149,999 14.5%
$150,000 and above 2.4%
OS
Android (72.3%)
iOS (27.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 U.S. Cellular
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Noelridge
02 Walmart Supercenter
03 Ashby Park
04 Central Park
05 Fairmeadows Park
Updated: 07-2026