Start.io audiences
Users With Vehicle Purchase Intent
in Italy
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 28.6% of those interested in purchasing a vehicle in Italy are in the 55+ age group. Gain more insights about this segment in the following charts.
INSIGHTS ON Users With Vehicle Purchase Intent in Italy
Age
55 years and above 28.6%
45-54 years 22.3%
35-44 years 11.1%
25-34 years 17.9%
18-24 years 20.1%
Gender
Male (91.2%)
Female (8.8%)
OS
Android (77.4%)
iOS (22.6%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPhone14,5
04 Apple iPhone15,4
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Vodafone
02 Wind
03 Tim
Updated: 07-2026