Start.io audiences
Users With Vehicle Purchase Intent
in Japan
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 74.7% of those interested in purchasing a vehicle in Japan are in the 55+ age group. Gain more insights about this segment in the following charts.
INSIGHTS ON Users With Vehicle Purchase Intent in Japan
Age
55 years and above 74.7%
45-54 years 16.1%
35-44 years 4.5%
25-34 years 1.7%
18-24 years 3%
Gender
Male (82.7%)
Female (17.3%)
OS
Android (85.8%)
iOS (14.2%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 SHARP AQUOS sense9
04 Google Pixel 8a
05 Apple iPhone15,4
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026