Start.io audiences
Users With Vehicle Purchase Intent
in Madrid

overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 38.1% of those interested in purchasing a vehicle in Madrid are in the 55+ age group. Gain more insights about this segment in the following charts.


Country
Spain
City
Madrid
Population
3,266,126
Area
606 sq km

INSIGHTS ON Users With Vehicle Purchase Intent in Madrid
Age
55 years and above 38.1%
45-54 years 14.7%
35-44 years 20.2%
25-34 years 13.3%
18-24 years 13.8%
Gender
Male (92.3%)
Female (7.7%)
OS
Android (94.6%)
iOS (5.4%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy A54 5G
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S22 Ultra
05 Apple iphone1,1
Leading carriers
01 Yoigo
02 Digi
03 Vodafone
Updated: 07-2026