Start.io audiences
Users With Vehicle Purchase Intent
in Singapore

overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 41.4% of those interested in purchasing a vehicle in Singapore are in the 55+ age group. Gain more insights about this segment in the following charts.


INSIGHTS ON Users With Vehicle Purchase Intent in Singapore
Age
55 years and above 41.4%
45-54 years 11.1%
35-44 years 10.6%
25-34 years 23.7%
18-24 years 13.2%
Gender
Male (79.6%)
Female (20.4%)
OS
Android (76.4%)
iOS (23.6%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Apple iPhone15,3
04 Samsung Galaxy S23 Ultra
05 Apple iPhone15,5
Leading carriers
01 Singtel
02 M1
03 Starhub
Updated: 07-2026