Start.io audiences
Vacation Rentals
in Massachusetts

overview
Users who choose vacation rentals instead of hotels (Such As Airbnb, HomeAway, VRBO and more), often do so because they prefer a home type of environment over a hotel. 32.5% of the users in this group in Massachusetts are in the 55+ age group. Gain more insights about Vacation Rentals in the following charts.


Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi

INSIGHTS ON Vacation Rentals in Massachusetts
Age
55 years and above 32.5%
45-54 years 18.3%
35-44 years 13%
25-34 years 17.8%
18-24 years 18.4%
Gender
Male (48.9%)
Female (51.1%)
Household income
Less than $25,000 33.2%
$25,000 to $39,999 11.6%
$40,000 to $59,999 15%
$60,000 to $74,999 6.3%
$75,000 to $99,999 12.2%
$100,000 to $149,999 21.2%
$150,000 and above 0.5%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung sm-s901u
03 Samsung Galaxy A14 5G
04 Samsung Galaxy S23 Ultra
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026