Start.io audiences
Valentine's Day Shoppers
in Massachusetts
overview
Valentine's Day shoppers are interested in gifts that express their love for their partners, family members, friends or other loved ones. To better understand Valentine's Day shoppers in Massachusetts, consider the fact that 31.3% are in the 55+ age group. Learn more about Valentine's Day shoppers below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Valentine's Day Shoppers in Massachusetts
Age
55 years and above 31.3%
45-54 years 19%
35-44 years 24.7%
25-34 years 11%
18-24 years 13.9%
Gender
Male (53.9%)
Female (46.1%)
Household income
Less than $25,000 30.5%
$25,000 to $39,999 12%
$40,000 to $59,999 13.1%
$60,000 to $74,999 5.6%
$75,000 to $99,999 12.3%
$100,000 to $149,999 22.5%
$150,000 and above 4%
OS
Android (76.2%)
iOS (23.8%)
Top devices
01 Apple iphone1,1
02 Apple iphone
03 Apple Ipad
04 Samsung Galaxy S9
05 Samsung Galaxy S10e
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026