Start.io audiences

Walmart Store Shoppers
in Wisconsin

Walmart Store Shoppers
overview

Walmart store shoppers enjoy the convenience of going to their local branch and picking up a wide range of items all at once. Of all the Walmart Store Shoppers in Wisconsin, 36.2% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.

Walmart Store Shoppers
Wisconsin map
Geolocation stat
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
Audience size
554,424
Wisconsin map

INSIGHTS ON Walmart Store Shoppers in Wisconsin

Age
55 years and above 36.2%
45-54 years 25.8%
35-44 years 11.1%
25-34 years 10.7%
18-24 years 16.2%
Gender
Male (33.2%)
Female (66.8%)
Household income
Less than $25,000 30.4%
$25,000 to $39,999 15%
$40,000 to $59,999 16.3%
$60,000 to $74,999 5.2%
$75,000 to $99,999 13.2%
$100,000 to $149,999 16.4%
$150,000 and above 3.6%
OS
Android (75.4%)
iOS (24.6%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 U.S. Cellular
03 AT&T
5 most visited places/venues
01 Walmart Supercenter
02 Walmart Pharmacy
03 Washington Park
04 Westlawn Playground
05 Blue Rhino Propane Exchange
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Updated: 07-2026