Start.io audiences
Zalando Shoppers
in Italy

overview
Users who shop at Zalando like to buy apparel, shoes and beauty products from leading and well-known brands. Based on POI visits, mobile apps and various device data signals, of the Zalando shoppers in Italy, 35% are in the 18-24 age group.


INSIGHTS ON Zalando Shoppers in Italy
Age
55 years and above 17.8%
45-54 years 13.3%
35-44 years 7.1%
25-34 years 26.7%
18-24 years 35%
Gender
Male (80.3%)
Female (19.7%)
Top devices
01 Samsung Galaxy A52s 5G
02 Samsung Galaxy S21 5G
03 Samsung Galaxy A71
04 Generic Android 6.0
05 Samsung Galaxy S22
Leading carriers
01 Vodafone
02 Wind
03 HO
Updated: 07-2026