(a) DMP – data management platform; technology platform used for collecting and managing data, mainly for digital marketing purposes. The platform allows to generate audience segments, which are used to target specific users in online advertising campaign(s).
(b) DSP – demand side platform: system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. DSP may include retargeting activities.
(c) Cross device platforms – using the data for identifying user across multiple devices and/or browsers used by the user.
(d) Advertising agencies and/or advertisers.
(f) Marketing insights and market analysis (used for example for users’ acquisition).
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