Start.io audiences
Activewear Shoppers
in Wisconsin

overview
Activewear shoppers are looking for clothing and accessories that they can use while exercising. Of the consumers who are identified as Activewear Shoppers in Wisconsin, 36.9% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi

INSIGHTS ON Activewear Shoppers in Wisconsin
Age
55 years and above 36.9%
45-54 years 23.2%
35-44 years 11.6%
25-34 years 9.1%
18-24 years 19.3%
Gender
Male (43%)
Female (57%)
Household income
Less than $25,000 34.2%
$25,000 to $39,999 13.8%
$40,000 to $59,999 17.8%
$60,000 to $74,999 6.3%
$75,000 to $99,999 11.6%
$100,000 to $149,999 14.6%
$150,000 and above 1.6%
OS
Android (74.3%)
iOS (25.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s901u
04 Samsung SM-G991U
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Mississippi National River and Recreation Area
04 Willow Park
05 Central Park
Updated: 07-2026