Start.io audiences
Back to School Shoppers
in Bakersfield
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Bakersfield, 27.7% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Bakersfield, California
Population
384,145
Area
148 sq mi
INSIGHTS ON Back to School Shoppers in Bakersfield
Age
55 years and above 27.7%
45-54 years 23.2%
35-44 years 15.6%
25-34 years 14.8%
18-24 years 18.4%
Gender
Male (41.9%)
Female (58.1%)
Household income
Less than $25,000 28.4%
$25,000 to $39,999 17.1%
$40,000 to $59,999 12.3%
$60,000 to $74,999 4%
$75,000 to $99,999 14.3%
$100,000 to $149,999 19.9%
$150,000 and above 4%
OS
Android (71.1%)
iOS (28.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Apple iPhone14,3
Leading carriers
01 AT&T
02 Verizon
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 Central Park
05 North Beardley Park
Updated: 07-2026