Start.io audiences
Back to School Shoppers
in Massachusetts
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Massachusetts, 48.5% of Back to School Shoppers are in the 25-34 age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Back to School Shoppers in Massachusetts
Age
55 years and above 15.6%
45-54 years 4.8%
35-44 years 12.9%
25-34 years 48.5%
18-24 years 18.1%
Gender
Male (40.8%)
Female (59.2%)
Household income
Less than $25,000 21.4%
$25,000 to $39,999 5.2%
$40,000 to $59,999 9.2%
$60,000 to $74,999 5%
$75,000 to $99,999 6.9%
$100,000 to $149,999 35.6%
$150,000 and above 16.7%
Top devices
01 Samsung Galaxy S8
02 Samsung Galaxy S9
03 Samsung Galaxy S9+
04 Samsung Galaxy Note8
05 Samsung Galaxy S8+
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Walmart
02 Logan International Airport Boston
03 Dunkin'
04 Western Union
05 CVS
Updated: 06-2022