Start.io audiences
Back to School Shoppers
in Newark
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Newark, 35.7% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Newark, New Jersey
Population
282,011
Area
24 sq mi
INSIGHTS ON Back to School Shoppers in Newark
Age
55 years and above 35.7%
45-54 years 22.8%
35-44 years 13.5%
25-34 years 14.3%
18-24 years 13.6%
Gender
Male (35%)
Female (65%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 13.9%
$40,000 to $59,999 12.4%
$60,000 to $74,999 6.2%
$75,000 to $99,999 12.9%
$100,000 to $149,999 20.4%
$150,000 and above 2.3%
OS
Android (84.7%)
iOS (15.3%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Apple iPad1,1
Leading carriers
01 T-Mobile
02 AT&T
5 most visited places/venues
01 Independence Park
02 Branch Brook Park
03 West End Avenue Park
04 Hunterdon Street Park
05 Pavonia-Marion Playground Pool
Updated: 07-2026