Start.io audiences
Back to School Shoppers
in Wisconsin
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Wisconsin, 32.3% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
INSIGHTS ON Back to School Shoppers in Wisconsin
Age
55 years and above 32.3%
45-54 years 26.2%
35-44 years 11%
25-34 years 13.9%
18-24 years 16.6%
Gender
Male (36.3%)
Female (63.7%)
Household income
Less than $25,000 30.7%
$25,000 to $39,999 14.5%
$40,000 to $59,999 16.7%
$60,000 to $74,999 5.2%
$75,000 to $99,999 13.4%
$100,000 to $149,999 16.3%
$150,000 and above 3.2%
OS
Android (81.3%)
iOS (18.7%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Samsung sm-s908u
05 Apple iPad1,1
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Belo Garden
04 Central Park
05 Mississippi National River and Recreation Area
Updated: 07-2026