Start.io audiences
Beauty Product Shoppers
in California
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in California, data shows 30.3% of them are in the 35-44 age group. More information about this segment can be found in the following charts.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Beauty Product Shoppers in California
Age
55 years and above 25.5%
45-54 years 16.1%
35-44 years 30.3%
25-34 years 8.4%
18-24 years 19.6%
Gender
Male (51.3%)
Female (48.7%)
Household income
Less than $25,000 35%
$25,000 to $39,999 15.2%
$40,000 to $59,999 15.3%
$60,000 to $74,999 5.9%
$75,000 to $99,999 10%
$100,000 to $149,999 16.9%
$150,000 and above 1.7%
OS
Android (83.5%)
iOS (16.5%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung sm-s908u
05 Samsung Galaxy A14 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026