Start.io audiences
Home Improvement Store Shoppers
in California

overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in California, 31.7% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi

INSIGHTS ON Home Improvement Store Shoppers in California
Age
55 years and above 31.7%
45-54 years 23.4%
35-44 years 14.7%
25-34 years 13.2%
18-24 years 16.9%
Gender
Male (52.6%)
Female (47.4%)
Household income
Less than $25,000 33.3%
$25,000 to $39,999 15.4%
$40,000 to $59,999 14.6%
$60,000 to $74,999 5.5%
$75,000 to $99,999 10.9%
$100,000 to $149,999 17.7%
$150,000 and above 2.6%
OS
Android (70.4%)
iOS (29.6%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung Galaxy S9
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Belo Garden
02 Cornell University
03 City Hall Park
04 Central Park
05 Maria Hernandez Park
Updated: 07-2026