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Beauty Product Shoppers
in Italy

Beauty Product Shoppers
overview

Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Italy, data shows 38.6% of them are in the 18-24 age group. More information about this segment can be found in the following charts.

Beauty Product Shoppers
Italy map
Geolocation stat
Country
Italy
Population
60,550,075
Area
294,140 sq km
Audience size
2,221,179
Italy map

INSIGHTS ON Beauty Product Shoppers in Italy

Age
55 years and above 20.8%
45-54 years 11.5%
35-44 years 8.6%
25-34 years 20.4%
18-24 years 38.6%
Gender
Male (45.9%)
Female (54.1%)
OS
Android (87.1%)
iOS (12.9%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy A13
04 Samsung Galaxy A14
05 Samsung Galaxy A33 5G
Leading carriers
01 Wind
02 Vodafone
03 Tim
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Updated: 07-2026