Start.io audiences
Beauty Product Shoppers
in Massachusetts
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Massachusetts, data shows 31.3% of them are in the 35-44 age group. More information about this segment can be found in the following charts.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Beauty Product Shoppers in Massachusetts
Age
55 years and above 27.6%
45-54 years 15.5%
35-44 years 31.3%
25-34 years 7%
18-24 years 18.5%
Gender
Male (48.2%)
Female (51.8%)
Household income
Less than $25,000 32.2%
$25,000 to $39,999 11.3%
$40,000 to $59,999 14.2%
$60,000 to $74,999 6%
$75,000 to $99,999 12.8%
$100,000 to $149,999 22.2%
$150,000 and above 1.2%
OS
Android (71.9%)
iOS (28.1%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026