Start.io audiences
Beauty Product Shoppers
in Rio de Janeiro
overview
Consumers who like to buy beauty products are interested in make-up brands and other personal care items. Looking into the characteristics of Beauty Product Shoppers in Rio de Janeiro, data shows 40% of them are in the 18-24 age group. More information about this segment can be found in the following charts.
Country
Brazil
City
Rio de Janeiro
Population
6,520,000
Area
1,221 sq km
INSIGHTS ON Beauty Product Shoppers in Rio de Janeiro
Age
55 years and above 22%
45-54 years 10.7%
35-44 years 8.6%
25-34 years 18.6%
18-24 years 40%
Gender
Male (56%)
Female (44%)
OS
Android (64.3%)
iOS (35.7%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A15
04 Samsung Galaxy A14 5G
05 Samsung Galaxy A06
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026