Start.io audiences
Book Store Shoppers
in Japan
overview
Book store shoppers generally still prefer to read hardback or softcover books and print magazines instead of digital versions. Book Store Shoppers in Japan range in age with 68.3% of them falling into the 55+ age group. Find out more about the characteristics of this group below.
Country
Japan
Population
126,860,301
Area
364,546 sq km
INSIGHTS ON Book Store Shoppers in Japan
Age
55 years and above 68.3%
45-54 years 16.1%
35-44 years 6.3%
25-34 years 1.9%
18-24 years 7.3%
Gender
Male (48.7%)
Female (51.3%)
OS
Android (75.7%)
iOS (24.3%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Google Pixel 8a
04 Apple iPhone15,4
05 Apple iPhone14,7
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026