Start.io audiences
Book Store Shoppers
in Sao Paulo
overview
Book store shoppers generally still prefer to read hardback or softcover books and print magazines instead of digital versions. Book Store Shoppers in Sao Paulo range in age with 39.5% of them falling into the 18-24 age group. Find out more about the characteristics of this group below.
Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km
INSIGHTS ON Book Store Shoppers in Sao Paulo
Age
55 years and above 25.8%
45-54 years 12.3%
35-44 years 7.6%
25-34 years 14.7%
18-24 years 39.5%
Gender
Male (58%)
Female (42%)
OS
Android (91.7%)
iOS (8.3%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A15
04 Samsung Galaxy A14 5G
05 motorola moto g35 5G
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026