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Children's Toys and Clothes Shoppers
in California

overview
Consumers who shop for children's toys and clothes look for good deals on these products and plan to buy them for family members or friend's children. Looking into the characteristics of Children's Toys and Clothes Shoppers in California, data shows 29.4% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi

INSIGHTS ON Children's Toys and Clothes Shoppers in California
Age
55 years and above 29.4%
45-54 years 21.9%
35-44 years 19.4%
25-34 years 12.2%
18-24 years 17.1%
Gender
Male (50.5%)
Female (49.5%)
Household income
Less than $25,000 32.2%
$25,000 to $39,999 15.5%
$40,000 to $59,999 14.2%
$60,000 to $74,999 5.2%
$75,000 to $99,999 11.4%
$100,000 to $149,999 18.3%
$150,000 and above 3.2%
OS
Android (63.8%)
iOS (36.2%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026