Start.io audiences
Christmas Shoppers
in Germany
overview
These statistics show insights and characteristics for Christmas shoppers who are interested in buying holiday decorations and gifts for their family and friends. Based on POI visits, mobile apps and various device data signals, of all the Christmas shoppers in Germany, 31.3% are in the 55+ age group.
INSIGHTS ON Christmas Shoppers in Germany
Age
55 years and above 31.3%
45-54 years 9%
35-44 years 7.7%
25-34 years 25.4%
18-24 years 26.5%
Gender
Male (67.1%)
Female (32.9%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S10
03 Samsung Galaxy A51
04 Samsung Galaxy A52s 5G
05 Samsung Galaxy S10+
Leading carriers
01 Vodafone
02 Telekom
03 O2
Updated: 07-2026