Start.io audiences
Christmas Shoppers
in Massachusetts
overview
These statistics show insights and characteristics for Christmas shoppers who are interested in buying holiday decorations and gifts for their family and friends. Based on POI visits, mobile apps and various device data signals, of all the Christmas shoppers in Massachusetts, 32% are in the 55+ age group.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Christmas Shoppers in Massachusetts
Age
55 years and above 32%
45-54 years 20.1%
35-44 years 22.8%
25-34 years 11%
18-24 years 14%
Gender
Male (54.1%)
Female (45.9%)
Household income
Less than $25,000 30.6%
$25,000 to $39,999 12.2%
$40,000 to $59,999 13.1%
$60,000 to $74,999 5.6%
$75,000 to $99,999 12.5%
$100,000 to $149,999 22.3%
$150,000 and above 3.8%
OS
Android (75.7%)
iOS (24.3%)
Top devices
01 Apple iphone1,1
02 Apple iphone
03 Apple Ipad
04 Apple iPad1,1
05 Samsung Galaxy S9
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026