Start.io audiences
Christmas Shoppers
in Wisconsin

overview
These statistics show insights and characteristics for Christmas shoppers who are interested in buying holiday decorations and gifts for their family and friends. Based on POI visits, mobile apps and various device data signals, of all the Christmas shoppers in Wisconsin, 34.8% are in the 55+ age group.


Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi

INSIGHTS ON Christmas Shoppers in Wisconsin
Age
55 years and above 34.8%
45-54 years 23.5%
35-44 years 15.4%
25-34 years 11.3%
18-24 years 15%
Gender
Male (49.6%)
Female (50.4%)
Household income
Less than $25,000 30.9%
$25,000 to $39,999 14.7%
$40,000 to $59,999 16.5%
$60,000 to $74,999 5.2%
$75,000 to $99,999 12.9%
$100,000 to $149,999 16.4%
$150,000 and above 3.5%
OS
Android (80.8%)
iOS (19.2%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy S9
03 Apple iphone
04 Samsung SM-G991U
05 Apple Ipad
Leading carriers
01 Verizon
02 T-Mobile
03 U.S. Cellular
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Central Park
04 Belo Garden
05 Willow Park
Updated: 07-2026