Start.io audiences
Department Store Shoppers
in Iowa

overview
Department store shoppers like the convenience of buying clothing, kitchen appliances, and a range of other products from one store. In Iowa, 39.2% of Department Store Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi

INSIGHTS ON Department Store Shoppers in Iowa
Age
55 years and above 39.2%
45-54 years 26.9%
35-44 years 10%
25-34 years 9.4%
18-24 years 14.6%
Gender
Male (25.4%)
Female (74.6%)
Household income
Less than $25,000 28.1%
$25,000 to $39,999 15%
$40,000 to $59,999 18.9%
$60,000 to $74,999 5.9%
$75,000 to $99,999 14%
$100,000 to $149,999 15.4%
$150,000 and above 2.8%
OS
Android (75.3%)
iOS (24.7%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Samsung sm-s908u
05 Apple iPad1,1
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Walmart Supercenter
02 Kohl's
03 Noelridge
04 Ashby Park
05 Central Park
Updated: 07-2026