Start.io audiences

Department Store Shoppers
in Massachusetts

Department Store Shoppers
overview

Department store shoppers like the convenience of buying clothing, kitchen appliances, and a range of other products from one store. In Massachusetts, 38.8% of Department Store Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.

Department Store Shoppers
Massachusetts map
Geolocation stat
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
Audience size
261,336
Massachusetts map

INSIGHTS ON Department Store Shoppers in Massachusetts

Age
55 years and above 38.8%
45-54 years 25.7%
35-44 years 12%
25-34 years 9.1%
18-24 years 14.3%
Gender
Male (48.9%)
Female (51.1%)
Household income
Less than $25,000 30.8%
$25,000 to $39,999 12%
$40,000 to $59,999 13.1%
$60,000 to $74,999 5.8%
$75,000 to $99,999 12.8%
$100,000 to $149,999 23%
$150,000 and above 2.6%
OS
Android (72.3%)
iOS (27.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Mystic River Reservation
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Updated: 07-2026