Start.io audiences
Discount Shoppers
in Japan
overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In Japan, 74.9% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
Japan
Population
126,860,301
Area
364,546 sq km
INSIGHTS ON Discount Shoppers in Japan
Age
55 years and above 74.9%
45-54 years 14.5%
35-44 years 5.6%
25-34 years 1.2%
18-24 years 3.8%
Gender
Male (69.8%)
Female (30.2%)
OS
Android (80.5%)
iOS (19.5%)
Top devices
01 Generic Android 6.0
02 Google Pixel 8a
03 Google Pixel 9A
04 Apple iphone1,1
05 Apple iPhone15,4
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026