Start.io audiences
Discount Shoppers
in New Jersey

overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In New Jersey, 35.8% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
State
New Jersey
Population
8,882,190
Area
7,354 sq mi

INSIGHTS ON Discount Shoppers in New Jersey
Age
55 years and above 35.8%
45-54 years 24.6%
35-44 years 14%
25-34 years 10.2%
18-24 years 15.4%
Gender
Male (52.6%)
Female (47.4%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 12.9%
$40,000 to $59,999 14%
$60,000 to $74,999 5.9%
$75,000 to $99,999 11.3%
$100,000 to $149,999 22%
$150,000 and above 2.2%
OS
Android (79.1%)
iOS (20.9%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung Galaxy S23 Ultra
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Independence Park
02 Branch Brook Park
03 West End Avenue Park
04 Hunterdon Street Park
05 Weequahic Park
Updated: 07-2026