Start.io audiences
Discount Shoppers
in New Zealand
overview
Discount shoppers are always searching for the best deal on all types of products, from household goods to clothing and everything in between. In New Zealand, 55.9% of Discount Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON Discount Shoppers in New Zealand
Age
55 years and above 55.9%
45-54 years 10.8%
35-44 years 6.9%
25-34 years 9.5%
18-24 years 16.9%
Gender
Male (66.7%)
Female (33.3%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S24 Ultra
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy A06
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Spark
02 2degrees
03 Vodafone
Updated: 07-2026