Start.io audiences

DIY Enthusiasts
in Sao Paulo

DIY Enthusiasts
overview

Users who are interested in DIY projects as a hobby tend to like creating and building things themselves instead of purchasing finished items. To better understand DIY enthusiasts in Sao Paulo, consider the fact that 33% are in the 18-24 age group. Learn more about these users below.

DIY Enthusiasts
Sao Paulo map
Geolocation stat
Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km
Audience size
3,470,906
Sao Paulo map

INSIGHTS ON DIY Enthusiasts in Sao Paulo

Age
55 years and above 20.5%
45-54 years 15.3%
35-44 years 13.2%
25-34 years 17.9%
18-24 years 33%
Gender
Male (63.1%)
Female (36.9%)
OS
Android (61.5%)
iOS (38.5%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A15
04 Samsung Galaxy A06
05 motorola moto g24
Leading carriers
01 Claro
02 Tim
03 Vivo
Activate this Audience
Activate this audience and access hundreds of user segments,
each containing millions of active consumers
Updated: 07-2026