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E-Commerce Consumers
in Italy

overview

These statistics show insights and characteristics for E-Commerce Consumers. In Italy, 70.6% of e-commerce consumers are males. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.

Geolocation stat

Country

Italy

Population

60,550,075

Area

294,140 sq km

Audience size

9,341,924

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INSIGHTS ON E-Commerce Consumers in Italy

Age

55 years and above 25.3%

45-54 years 17.9%

35-44 years 9.2%

25-34 years 15.7%

18-24 years 31.9%

Gender

Male (70.6%)

Female (29.4%)

Android (80.1%)

iOS (19.9%)

Top devices

01 Apple iphone1,1

02 Generic Android 6.0

03 Apple iPhone14,5

04 Samsung Galaxy A54 5G

05 Samsung Galaxy A34 5G

Leading carriers

01 Vodafone

02 Wind

03 HO

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Updated: 07-2026

E-Commerce Consumersin Italy

INSIGHTS ON E-Commerce Consumers in Italy

E-Commerce Consumers
in Italy