Start.io audiences
E-Commerce Consumers
in Wisconsin

overview
These statistics show insights and characteristics for E-Commerce Consumers. In Wisconsin, 65% of e-commerce consumers are females. Find out more about the characteristics of e-commerce consumers by reviewing the charts below.


Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi

INSIGHTS ON E-Commerce Consumers in Wisconsin
Age
55 years and above 35.8%
45-54 years 24.1%
35-44 years 13.2%
25-34 years 10.5%
18-24 years 16.4%
Gender
Male (35%)
Female (65%)
Household income
Less than $25,000 34.4%
$25,000 to $39,999 14%
$40,000 to $59,999 17.4%
$60,000 to $74,999 6.3%
$75,000 to $99,999 11.5%
$100,000 to $149,999 14.6%
$150,000 and above 1.7%
OS
Android (60.5%)
iOS (39.5%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s901u
04 Samsung sm-s908u
05 Samsung SM-G991U
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Walmart Supercenter
04 Central Park
05 Mississippi National River and Recreation Area
Updated: 07-2026