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Halloween Shoppers
in Massachusetts

overview
Halloween shoppers buy costumes, candy and decoration to celebrate the holiday. Based on POI visits, mobile apps and various device data signals, Halloween shoppers in Massachusetts, 53.8% are males.


Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi

INSIGHTS ON Halloween Shoppers in Massachusetts
Age
55 years and above 32.7%
45-54 years 21.6%
35-44 years 19.4%
25-34 years 11.4%
18-24 years 14.8%
Gender
Male (53.8%)
Female (46.2%)
Household income
Less than $25,000 31.2%
$25,000 to $39,999 12%
$40,000 to $59,999 13.3%
$60,000 to $74,999 5.8%
$75,000 to $99,999 12.3%
$100,000 to $149,999 22.3%
$150,000 and above 3%
OS
Android (73.6%)
iOS (26.4%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Apple iphone
04 Samsung sm-s901u
05 Apple Ipad
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026