Start.io audiences
Home Improvement DIYers
in California
overview
Home improvement DIYers are up for most challenges, big or small because they enjoy the hard work and sense of accomplishment of doing something independently. 26.9% of home improvement DIYers in California are in the 55+ age group. Find out more about the demographics and traits of home improvement DIYers below.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Home Improvement DIYers in California
Age
55 years and above 26.9%
45-54 years 18.6%
35-44 years 22.9%
25-34 years 12.1%
18-24 years 19.4%
Gender
Male (54.1%)
Female (45.9%)
Household income
Less than $25,000 33.9%
$25,000 to $39,999 15.2%
$40,000 to $59,999 15%
$60,000 to $74,999 5.8%
$75,000 to $99,999 10.6%
$100,000 to $149,999 17.3%
$150,000 and above 2.2%
OS
Android (70.2%)
iOS (29.8%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung Galaxy S23 Ultra
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026