Start.io audiences
Home Improvement Store Shoppers
in Rio de Janeiro
overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in Rio de Janeiro, 36.5% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
Brazil
City
Rio de Janeiro
Population
6,520,000
Area
1,221 sq km
INSIGHTS ON Home Improvement Store Shoppers in Rio de Janeiro
Age
55 years and above 36.5%
45-54 years 14.2%
35-44 years 8.6%
25-34 years 16%
18-24 years 24.7%
Gender
Male (75.1%)
Female (24.9%)
OS
Android (54.1%)
iOS (45.9%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 motorola moto g34 5G
04 Samsung Galaxy A15
05 motorola moto g35 5G
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026