Start.io audiences
Homeowners
in New Zealand

overview
Homeowners have chosen to invest in real estate, and either live in their properties or rent them out as a source of income. Homeowners in New Zealand range in age with 48.7% of them falling into the 55+ age group. Find out more about the characteristics of this group below.


Country
New Zealand
Population
4,783,063
Area
262,443 sq km

INSIGHTS ON Homeowners in New Zealand
Age
55 years and above 48.7%
45-54 years 10.9%
35-44 years 9.8%
25-34 years 9.9%
18-24 years 20.7%
Gender
Male (62.5%)
Female (37.5%)
OS
Android (81.7%)
iOS (18.3%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy S23+
04 Apple iPhone15,3
05 Samsung Galaxy S22
Leading carriers
01 2degrees
02 Spark
03 Vodafone
Updated: 07-2026