Start.io audiences
Insurance and Financial Planning Users
in California

overview
People interested in insurance and financial planning may be looking to make a large purchase in the near future or set up long-term financial plans. Of all the users interested in Insurance and Financial Planning Users in California, 30.2% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi

INSIGHTS ON Insurance and Financial Planning Users in California
Age
55 years and above 30.2%
45-54 years 23.1%
35-44 years 15%
25-34 years 13.9%
18-24 years 17.8%
Gender
Male (60.5%)
Female (39.5%)
Household income
Less than $25,000 34.8%
$25,000 to $39,999 15.2%
$40,000 to $59,999 15.4%
$60,000 to $74,999 5.9%
$75,000 to $99,999 10.1%
$100,000 to $149,999 16.9%
$150,000 and above 1.7%
OS
Android (85%)
iOS (15%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy A15 5G
05 Samsung Galaxy A14 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 Central Park
05 Civic Space
Updated: 07-2026