Start.io audiences
Insurance and Financial Planning Users
in Japan

overview
People interested in insurance and financial planning may be looking to make a large purchase in the near future or set up long-term financial plans. Of all the users interested in Insurance and Financial Planning Users in Japan, 65.4% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
Japan
Population
126,860,301
Area
364,546 sq km

INSIGHTS ON Insurance and Financial Planning Users in Japan
Age
55 years and above 65.4%
45-54 years 23.2%
35-44 years 5.5%
25-34 years 2.1%
18-24 years 3.7%
Gender
Male (66.5%)
Female (33.5%)
OS
Android (78%)
iOS (22%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Apple iPhone15,4
04 Apple iPhone17,3
05 Google Pixel 8a
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026