Start.io audiences
Insurance and Financial Planning Users
in Singapore

overview
People interested in insurance and financial planning may be looking to make a large purchase in the near future or set up long-term financial plans. Of all the users interested in Insurance and Financial Planning Users in Singapore, 36.4% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


INSIGHTS ON Insurance and Financial Planning Users in Singapore
Age
55 years and above 36.4%
45-54 years 11.4%
35-44 years 18%
25-34 years 20.9%
18-24 years 13.2%
Gender
Male (67.3%)
Female (32.7%)
OS
Android (90.2%)
iOS (9.8%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Singtel
02 Starhub
03 M1
Updated: 07-2026