Start.io audiences
July 4th Shoppers
in Massachusetts
overview
Users who shop for July 4th purchase may be looking for party supplies for celebrating the holiday or interesting in finding holiday shopping deals from retailers. Based on POI visits, mobile apps and various device data signals, of the July 4th shoppers in Massachusetts, 30.9% are in the 55+ age group.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON July 4th Shoppers in Massachusetts
Age
55 years and above 30.9%
45-54 years 18.3%
35-44 years 25.8%
25-34 years 11%
18-24 years 13.9%
Gender
Male (53.9%)
Female (46.1%)
Household income
Less than $25,000 30.9%
$25,000 to $39,999 11.8%
$40,000 to $59,999 13.3%
$60,000 to $74,999 5.8%
$75,000 to $99,999 12.1%
$100,000 to $149,999 22.3%
$150,000 and above 3.9%
OS
Android (77.5%)
iOS (22.5%)
Top devices
01 Apple iphone
02 Apple Ipad
03 Apple iphone1,1
04 Samsung Galaxy S9
05 Samsung Galaxy S10e
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026