Start.io audiences
March Madness Fans
in California
overview
Match Madness fans like college basketball and enjoy watching and predicting which team will come out on top, winning the tournament. Of all the March Madness Fans in California, 28.9% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON March Madness Fans in California
Age
55 years and above 28.9%
45-54 years 21.7%
35-44 years 24.5%
25-34 years 7.7%
18-24 years 17.1%
Gender
Male (59.8%)
Female (40.2%)
Household income
Less than $25,000 35.6%
$25,000 to $39,999 15.1%
$40,000 to $59,999 15.7%
$60,000 to $74,999 6.2%
$75,000 to $99,999 9.5%
$100,000 to $149,999 16.7%
$150,000 and above 1.2%
OS
Android (78.4%)
iOS (21.6%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy S9
03 Samsung Galaxy A13 5G
04 Samsung Galaxy Note9
05 Samsung Galaxy A15 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 Central Park
05 Civic Space
Updated: 07-2026