Start.io audiences
New Moms
in Massachusetts

overview
New moms are learning how to care for a child while juggling all other aspects of their lives. Of the consumers who are identified as New Moms in Massachusetts, 29.3% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi

INSIGHTS ON New Moms in Massachusetts
Age
55 years and above 29.3%
45-54 years 20.4%
35-44 years 16.4%
25-34 years 16.8%
18-24 years 17.1%
Household income
Less than $25,000 31.6%
$25,000 to $39,999 11.9%
$40,000 to $59,999 14%
$60,000 to $74,999 5.9%
$75,000 to $99,999 12.6%
$100,000 to $149,999 22%
$150,000 and above 2%
OS
Android (89.5%)
iOS (10.5%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Samsung sm-s901u
04 Samsung sm-s908u
05 Samsung Galaxy S21 Ultra 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026