Start.io audiences
Parents to Be
in Australia
overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in Australia, 29.5% are in the 35-44 age group. Get more insights about this consumer group in the following charts.
Country
Australia
Population
25,203,198
Area
7,633,565 sq km
INSIGHTS ON Parents to Be in Australia
Age
55 years and above 25.5%
45-54 years 11.5%
35-44 years 29.5%
25-34 years 18.3%
18-24 years 15.2%
Gender
Male (29%)
Female (71%)
OS
Android (79.9%)
iOS (20.1%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S21 5G
05 Samsung Galaxy S22 Ultra
Leading carriers
01 Optus
02 Telstra
03 Vodafone
Updated: 07-2026